Spring 2004
| “SMART” Students Choose Dairy More Often Michigan Action For Healthy Kids (MAFHK) recently launched “Smart,” a public awareness campaign dedicated to improving children’s nutrition and physical activity. Students in three high schools located in Grand Rapids, DeWitt and Detroit, enjoyed a “Healthy Break” event to start the campaign. During the lunch period students danced to the tunes of a DJ and sampled healthy snacks including drinkable yogurt. To receive a “Smart” winter cap participants signed a pledge to be smarter by making healthier food choices and being more active. “These hip roll out events were a little like a fair in atmosphere,” claims UDIM's Sharon Toth. “Each “Healthy Break” combined fun with nutrition education and physical activity.” The "Smart" launch also included a Public Service Announcement, scheduled to air in February on Michigan cable television, which features active kids supporting the “Smart” choices theme. “Reaching parents and kids across the state with this message can help turn around trends in childhood obesity,” says Toth. “As a state, we need to do everything we can to stress the importance of good nutrition and active lifestyles for our young people.” United Dairy Industry of Michigan supports the goals of MAFHK and is dedicated to improving the nutrition choices available to kids in school. |
Students across Michigan pledged to make smarter choices in their diets and to be more active in their lifestyles.
|
| 2004 Dairy Promotion– Lifetime Dairy Achievement Award Gerald and Barb Surbrook of Rives Junction, Michigan are recipients of the 2004 Dairy Promotion - Lifetime Dairy Achievement Award. On February 26, 2004 the couple was presented with the Award for exceptional dedication to the dairy industry throughout their lifetime. The award, sponsored by the Dairy Diplomats of Michigan, annually recognizes an outstanding Michigan dairy farmer for his or her commitment to promoting dairy products. Award recipients posses a lifetime of dairy promotion accomplishments and service to the industry and their local community. Gerald and Barb have devoted their time, talents and resources to be leaders as well as promoters in Michigan’s dairy industry. Their willingness to be involved and be informed makes them excellent spokespeople for the industry. As members of the Jackson County Dairy Promotion Group, Gerald and Barb have been actively involved with the Jackson County Fair for several years. They jointly managed the operations of the ice cream booth at the fair for the last 15 years and also served as Jackson County Fair Dairy Superintendents for the last eight years. When the Jackson County Extension began their annual Farm Fest program, the Surbrooks were one of the first dairy farms to participate in the event by allowing visitors from all over Jackson County and nearby counties visit their farm. In addition, the Surbrooks have served as 4-H Dairy Leaders and mentors to many young dairy promoters, sharing their knowledge and time. Gerald and Barb are members of Michigan Milk Producers Association (MMPA). Gerald was actively involved with MMPA, serving as a local president, delegate, District Chairman, and District Secretary. He later served on the MMPA State Board for nine years. In addition to Gerald’s involvement with MMPA, he was active in several agriculture organizations having served as a director for Southeast Federal Land Bank, Michigan Livestock Exchange, the County Soil Conservation Board, a past president of the Michigan Association of Farmer Cooperatives and a State Board member for MABC-Select Sires (now NorthStar Cooperative). In addition to volunteering their time to promote dairy products, Gerald and Barb also enjoy collecting dairy memorabilia - from butter churns (a collection of 450) and milk separators to milk bottles and cheese dishes. The Dairy Diplomats of Michigan and United Dairy Industry of Michigan are honored to have the distinct pleasure of working with Gerald and Barb Surbrook for many years. Their knowledge and dairy promotion skills will continue to be an asset to the dairy and agriculture industries of Michigan. |
|
| Win 3 Ways with 3-A-Day of Dairy “Room” to improve your eating habits? A new nationwide promotion makes it as easy as 1, 2, 3 for moms and kids to get the calcium, protein and other essential nutrients they need by eating 3 servings of dairy a day. One lucky mom who looks for the 3-A-Day of Dairy logo on milk, cheese and yogurt products can win an amazing 3-Room Prize Package as part of the “Win 3 Ways with 3-A-Day of Dairy” promotion. And what mom wouldn’t want a new minivan, kitchen appliance package and home theater system? Check out www.3aday.org for tips, recipes and more information. |
 |
UDIM Annual
Meeting
February 2004 marked the month that United Dairy Industry of Michigan (UDIM) brought together Michigan dairy farmers, dairy processors and industry representatives to review 2003 check-off programs at the UDIM Annual Meeting. The program included a video recap of the dairy promotion and nutrition education services provided by UDIM, which is a non-profit planning and management organization, responsible for increasing dairy product demand. UDIM is the umbrella organization combining the resources of the American Dairy Association of Michigan and Dairy Council of Michigan. UDIM is funded through the Michigan Dairy Market Committee, which oversees the collection and distribution of dairy farm funding, and also by Michigan processors who invest in nutrition education.
All persons on the Dairyline mailing list should receive a copy of the 2003 UDIM Annual Report. Please telephone UDIM at 1-800-241-MILK (6455) to report any corrections in this mailing list.
American Academy
of Pediatrics Calls for Restricting Soda in Schools
Concern about health problems associated
with consuming too many sodas and other sweetened beverages led the American
Academy of Pediatrics (AAP) to issue a new policy statement urging health
professionals to help eliminate sweetened drinks such as soda and fruit drinks
in schools.
Potential health problems associated with high intake of sweetened drinks
include the development of overweight and obesity as a result of increased
calories in the diet; displacement of milk consumption resulting in low calcium
intake; and dental caries and erosion of tooth enamel as a result of soda’s
high sugar content and acidity, respectively.
The AAP recommends
replacing sweetened drinks with real fruit and vegetable juices, water, and
lowfat white or flavored milk. The policy notes that as intake of sweetened
drinks rises – usually between the third and eighth grades – milk
consumption decreases. Milk is the primary source of calcium in the diets of
children and adolescents. If efforts are not taken to improve calcium intake
during childhood and adolescence, maximal peak bone mass will not be reached.
Research shows that a 5% to 10% deficit in peak bone mass may lead to a 50%
greater lifetime prevalence of hip fractures.
In this policy statement, the AAP encourages
pediatricians to help educate school authorities, patients, and patients’
parents about the potential health consequences of soda consumption. The AAP’s
policy statement also recommends the creation of a school nutrition advisory
council made up of parents, community and school officials, food service
representatives, and health professionals including physicians, school nurses,
dietitians, and dentists. This school nutrition advisory council could be a
component of a school district’s health advisory council. Students’ health
and nutrition should be the foundation of nutrition policies in schools.
New! Healthy Food and Beverages Policy
developed by the Michigan Action for Healthy Kids Coalition and adopted by the
Michigan State Board of Education. To view the policy, visit www.udim.org
and click on Michigan Team Nutrition.
