|
What is New
Look of School Milk?
More Kids Drank More Milk u Milk consumption rose 37% u Secondary school meal participation increased 5%  Since 2002, over 6,000 schools nationwide have adopted the New Look of School Milk and have experienced sustained increases in milk sales similar to those in the initial pilot study. Complete School Milk Pilot Test details can be found at:
http://www.nutritionexplorations.org/sfs/schoolmilk_pilottest.asp
Why give MILK a NEW LOOK? It’s an easy step towards implementation of your school district’s Local Wellness Policy. Improving the milk you offer students can be part of the solution to create a healthier school environment. Why give MILK a NEW
LOOK? (Source: National Dairy Council, unpublished date based on the National Health and Nutrition Survey (NHANES), 1999-2002.)
Why give MILK a NEW LOOK? According to the 2005 Dietary Guidelines for Americans, dairy foods supply three of the five nutrients children need more of in their diets; calcium, potassium and magnesium. The 2005 Dietary Guidelines recommend that children ages 9 and older consume 3 daily servings of low-fat or fat-free milk and milk products as part of a healthy diet.
Why give MILK a NEW LOOK?
2007 New Look of School Milk Equipment Grants United Dairy Industry of Michigan (UDIM) is offering Michigan schools financial assistance to purchase milk cooler equipment for the meal line. Join thousands of other school districts that implemented the New Look of School Milk. UDIM, your colleague in school wellness, is here to help. How to Qualify: • Agree to merchandise milk, cheese, and yogurt exclusively in the new cooler equipment. • Send in 2007 Equipment Grant Reimbursement Form(s) no later than December 1, 2007 (a separate form must be completed for each school building adopting New Look of School Milk). Grant Funding: • Funding is available based on school size according to the chart below:
• Funding is limited and available to Michigan schools on a first-come, first-serve basis. *Maximum grant benefit per school district is $20,000. 2007 Equipment Grant Frequently Asked Questions • How does my school become eligible for the 2007 New Look of School Milk Equipment Grant? Your school implements the New Look of School Milk Program by offering students milk in 8-ounce plastic containers in at least two flavors on the school meal line. • How do I apply for a grant for my school? Contact United Dairy Industry of Michigan (UDIM) at 1-800-241-MILK and we will get you started. • How do I know what equipment is available? A UDIM School Marketing Specialist will meet with you to review available equipment and help determine your cooler needs. • Can my school district receive a grant for more than one school? Yes. However, each school building receiving a grant must adopt the New Look of School Milk Program by offering their students milk in 8-ounce plastic containers in at least two flavors on the meal line. The maximum available for any school district is $20,000. • Can my school purchase more than one milk cooler with the grant? Yes. A UDIM School Marketing Specialist will help you assess your milk cooler needs. • Who is authorized to apply for the grant? Any Michigan School Food Service Director (or authorized school representative). • How many grants are available? Milk cooler grants are available on a first-come, first-serve basis. Grants will be awarded until funding maximum is reached, so apply early. • When is the grant application deadline?
Make milk students’ beverage of choice! Give milk in your school a NEW LOOK. Offer ice-cold milk served in flavors, in kid-friendly, plastic packaging on the meal line and watch participation grow! "The students in our district prefer milk in plastic bottles. We increased our milk consumption by 400 milks per day with the majority at the high school level. I was really pleasantly surprised. I knew milk consumption would go up, but I never dreamed it would go up that much!"
u Terri Sincock, "Our school meal participation increased 11 percent when we offered milk in 8-ounce plastic containers. We started with the middle school and the students loved the new milk so much that we now offer it in the elementary and high school, too. The kids say it tastes better."
u
Diane Tomakowski, "The kids absolutely love the milk in plastic containers. We offer 1% vanilla, strawberry and chocolate in every school—they like all of the flavors. I’ve been a school food service director for 32 years and didn’t think a different container would matter—it’s the same milk. But I’ll have to eat my hat because we’ve doubled the number a la carte milk we sell and the kids are drinking more of what they buy."
u Faith Kaufmann,
* Individual results may vary.
|
